- Client: ESL
- Location: Manchester
- Project: Rebrand, Website Development, Film Production & Animation
ESL
The Rebrand
“Yoke is a real force to work with. They did exactly what they said they would and the results were better than we could have hoped for. Thanks to Yoke our identity represents where we are going, not where we were”
– Rowan Lewis, Director, ESL
ESL is an engineering and construction contractor. They work closely with a wide range of clients, across a number of disciplines, within the UK rail industry.
ESL are forward-thinking with a proactive approach to providing customers with a high-quality, class-leading service. They recognise the value in maintaining agility in an industry where change is prevalent. This is why ESL has grown so much in a seemingly short space of time.
ESL’s old brand no longer reflected their achievements, professionalism or ambitions and they were keen to find a company that would understand their goals and their culture. After a rigorous tender process Yoke was chosen over 6 other Manchester agencies to take on the challenge of interpreting ESL’s wants and wishes and reflecting this in a fresh brand. Along with the new branding ESL also wanted new designs and/or updates in the following areas…
- Marketing brochures
- Presentation & Document Templates
- Design & Development of the new website
- New photography
- PR Plan
- Van Wraps, Business Cards, PPE
Yoke built a team consisting of Project Managers, Creative Directors, Designers, Digital Designers & Developers. Yoke invested time into understanding the history and ambitions of ESL, we did an analysis of their market and competitors and began to map out some ideas for a new brand and style for the company.
Following a number of design rounds Yoke created the perfect brand for ESL and began to expand the designs into the required deliverables. The final result was a stunning, clean professional brand with consistent design across all their print, digital and media assets.
